Modernizing Sales Training

Henkel Adhesives selects Tack TMI as its global learning partner to build and deliver modern, impactful sales training to over 6,000 employees in its global sales and application engineering teams

Through this collaboration, employees gain access to a Sales Enablement Platform enabling them to self-learn and consistently improve their performance.

As a result, this self-paced online learning augments Henkel’s existing virtual and classroom-based Instructor Led Training (ILT) when demand for ILT exceeds capacity to deliver

In fact, within just nine months of launch, the platform achieved over 50% active user engagement, highlighting the effectiveness of this blended approach to learning.

Paul Spackman, Global Campus Head, Henkel, says:

Tack TMI provides us with excellent client engagement. They listen to our needs and understand our business challenges. One of their key strengths is that they have the maturity to be flexible, responsive and adaptable.

Henkel is a German multinational industrial and consumer goods company headquartered in Dusseldorf, operating globally in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care. Its well-known brands in both industrial and consumer businesses include Persil®, Schwarzkopf®, Pritt® and Loctite®.

Modernizing Sales Training Through Partnership

The Campus of Adhesive Technologies is responsible for functional sales and marketing training at Henkel. So, it plays a central role in driving behavioral change and delivering tangible business impact through skills development, knowledge transfer and coaching. To meet the evolving needs of its customer-facing teams, The Campus recognized the need to develop a more modern, scalable training curriculum that could reach employees regularly and efficiently – something that relying solely on ILT could not achieve.

To bring this vision to life, Henkel needed to secure a new global training partner. The partner would support the launch of a self-paced learning platform and the design and development of programs and content. The partner would also:

Create a cutting-edge retail curriculum
Design and deliver a transformative coaching-for-performance learning experience for all sales managers globally, and
Finally, provide ILT in languages and areas where The Campus lacks the capability

Paul Spackman, Global Head of The Campus, explains: “The relationship with our incumbent training provider had up until now been largely driven by our HR colleagues. Within The Campus we hadn’t made as much use of the previous supplier as we’d have liked. As the contract was coming to an end, this felt like the right time to secure a new global training delivery partner that we at The Campus could work directly with. It would bring some capabilities and expertise we didn’t have in-house and help us improve learning outcomes.”

A Global Learning Partner

So, Henkel selected Tack TMI after a highly competitive tender process during which Tack TMI distinguished itself through its sales excellence specialism, flexibility, strong business alignment, and a competitive pricing structure.

With more than 55 offices and the ability to deliver in 37 languages, Tack TMI offers Henkel access to a truly global network of experienced trainers and facilitators – bridging gaps in both geographical coverage and language capabilities.

Explore the full Henkel Adhesives case study

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The Henkel Adhesives case study was originally published on Tacktmiglobal.com here