Transforming Safety Culture at Audi Group

Transforming Safety Culture at Audi Group to build a workplace where every person should be able to go home healthy and unharmed every day

Transforming Safety Culture

17,000+

Employees engaged

Transforming Safety Culture

5 Levels

Top Management | Management | Group Leaders | Team Leaders | Shop Floor

Transforming Safety Culture

91+

Training sessions, workshops, and activations delivered

Alois Maier, Head of Occupational Safety, Audi Group, says:

At Audi, we strive to create a safety culture in which we not only work according to rules and regulations, but in which each team member looks after themselves and their environment out of their own conviction. To achieve this, common attitudes must be developed and mindsets changed.

About the Customer

The Audi Group is one of the most successful manufacturers of premium automobiles and motorcycles. With more than 55,000 employees working at its two main sites in Ingolstadt and Neckarsulm, Audi is known for engineering excellence, innovation, and vehicles of the highest quality.

The Challenge

As part of its long-term strategy, Audi aims to be the most attractive employer in the industry. A key pillar of that ambition is ensuring a truly safe workplace – one where every employee finishes the day healthy and unharmed. So, transforming safety culture was crucial.

The Solution

To support this vision, Tack TMI partnered with Audi to design and implement a series of learning experiences founded on the “Triple Safe” concept: safe process, safe place, safe person.

This structured approach helped embed a shared understanding of safety across all organizational levels and guided a deeper cultural and mindset transformation.

The Results:

Safety anchored as a personal and collective value.
Commitment and active involvement from every stakeholder.
Reinforcement that each individual plays a leading role in maintaining safety.
A stronger belief that everyone is responsible not only for their own safety but also for that of their colleagues.

Through the you.are.safe@audi project, Tack TMI and Audi Group achieved a meaningful shift in everyday behavior – reducing risks, costs, and suffering while creating a more engaged, safety-driven culture.

The Audi Group case study was originally published on Tacktmiglobal.com here