3 ways omnichannel is changing B2B sales and what this means for sales professionals and leaders

Join us on Tuesday April, 18 at 5:30PM MYT



The last two and a half years have changed the world of B2B sales forever. It may sound extreme, but it’s true. Research by McKinsey found that in April 2020, 54% of B2B decision makers felt digital sales channels were as effective, if not more, than traditional channels. Fast forward to February 2022, and that number had risen to a huge 91%.

This significant change in buyers’ preferences means sales organisations and the skills needed to thrive in this new omnichannel environment, are being reinvented or redefined.

Join Tack TMI for our webinar on Tuesday April, 18 at 5:30 PM MYT, when we will discuss:  

  • How omnichannel is changing the way businesses interact with sales
  • What these changes mean for the traditional sales process and where sales professionals will feel the pinch points
  • The skills required to enable sales professionals and sales leaders to thrive in this omnichannel environment
  • The steps organisations of all sizes can take now to improve their success



To bring some real-life, lived experiences to this now critical area, we will be joined by two experts on the topic, who will share experience and insights on the opportunities and challenges ahead. 

Grant Richardson

Sales & marketing transformation specialist and Associate Consultant with Tack TMI, and previously Global Head of Sales and Head of Digital Transformation for Sales & Marketing for Aggreko.

Matthew Loucks 

Director of Global Clients, Tack TMI

Matt is an experienced Client Director with a track record of building meaningful, long-term learning partnerships with clients. Specialising in the design and deployment of company-wide organisational development, leadership and culture transformation programmes.


Don’t miss out! Register your free place today.

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